The Businesses That Drive California

CFCA is the nonprofit trade association that represents California’s fuel and convenience operators that keep communities running and businesses moving.

Backgrounds Online

Cintas

HCL

Petroleum Card Services (PCS)

Staples Business Advantage

We Card

Credit Safe

Cummins & White

Maniaci Insurance

Federated Insurance

Fisher Phillips

fP Solutions

Relation Insurance

WELLth Builder / Vestwell

Who We Are

The California Fuels & Convenience Alliance (CFCA) is a nonprofit 501(c)(3) association that represents California’s fuel marketers, common carriers, gas station convenience store operators, and industry suppliers. We represent the businesses on the front lines of serving customers every day, advocating for practical policies that reflect real-world operations.

We equip our members with strong advocacy, relevant education, and essential resources to navigate complex regulations, stay ahead of industry trends, and grow their businesses. Through signature events like the CFCA Summit, we bring together leaders and innovators to strengthen the future of the fuels and convenience marketplace.

Most of our members are small business owners—many family-run and passed down through generations—serving communities in every region of California.

CFCA does not represent refineries.

Upcoming Events

View Calendar

Podcast

DATC

Risk Management

CFCA Summit 2026

Fuel Stop Shop

Scholarship

Taxes & Fees

Why Join?

ADVOCACY

Benefit from continuous advocacy at the legislative and local level from our seasoned staff and partners.

INDUSTRY UPDATES

Get weekly industry updates on the latest compliance and policy changes delivered through member-exclusive newsletters and alerts.

EDUCATION

Access exclusive monthly webinars with industry leaders and experts covering the latest issues impacting your business.

SPECIAL RATE

Save 25% on registration for the CFCA Summit, our premier three-day networking and tradeshow event.

SAVINGS & OFFERS

Gain access to carefully vetted partners offering exclusive discounts, specialized services, and industry-leading resources.

SCHOLARSHIP

Provides financial assistance to help children and employees of CFCA members further their education and professional development.

BECOME A MEMBER

What Our Members Have To Say

"Connection. Community. That's the biggest part. Before CFCA, I was on an island. I was doing things alone. I didn't have the full picture. I didn't have a support system. And now, being part of CFCA, instead of being a reactive owner, I am a proactive owner."

TAHA SALEH
President, T.A. Saleh Enterprises Inc.

“CFCA has been tremendous for us in getting notifications out, like keeping our team in the loop on what’s going on behind the scenes in the industry—especially on the government side. I’ve really enjoyed working with CFCA and having that insight so I can share it with our dealer group: ‘This is coming down the pipeline, watch for this.’”

SHELLY THOMAS
H&S Energy

“Thinking back nine years ago, I remember being asked to be on the POC/PFCS board because I was young and female — I could bring that perspective. And now, seeing what Marla did [in 2024] with the [PowerFUEL Women’s Network] event, I think there’s a huge opportunity for diversity and inclusion, and I’m very grateful for how CFCA has opened its perspective to that.”

MORGAN VOSS
Vice President, J.B. Dewar

“We’re only able to communicate so much [and] we’re only able to reach out so far. So having organizations like CFCA, with a much wider membership base than we could ever access, is very advantageous to us. So we appreciate [CFCA]!”

JEFF WILKERSON
Pearson Fuels